They said it was over, they said we were wrong…

Another logo

with 4 comments

I had imagined a serif typeface when I first thought of Shelves. But this one takes it to a completely different place. Unexpected and perhaps less obvious. It reminds me of the works of Peter Saville, which are often minimalist and bold.


Designed by my partner at work, Shawn Loo, who moonlights as creative director of Old School.


Written by Noel

July 6, 2009 at 2:06 am

Posted in Uncategorized

4 Responses

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  1. i like it!

    brian koh

    July 6, 2009 at 3:56 pm

  2. Yeah, me too! Love the clean vibes about it.


    July 7, 2009 at 9:51 am

  3. Hate to be a bubble burster but I prefer it better on a tee-shirt.


    July 11, 2009 at 1:48 am

  4. XL?


    July 11, 2009 at 2:28 am

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