Shelves

They said it was over, they said we were wrong…

Another logo

with 4 comments

I had imagined a serif typeface when I first thought of Shelves. But this one takes it to a completely different place. Unexpected and perhaps less obvious. It reminds me of the works of Peter Saville, which are often minimalist and bold.

shelves_logo

Designed by my partner at work, Shawn Loo, who moonlights as creative director of Old School.

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Written by Noel

July 6, 2009 at 2:06 am

Posted in Uncategorized

4 Responses

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  1. i like it!

    brian koh

    July 6, 2009 at 3:56 pm

  2. Yeah, me too! Love the clean vibes about it.

    KiDG

    July 7, 2009 at 9:51 am

  3. Hate to be a bubble burster but I prefer it better on a tee-shirt.

    housemartiniz

    July 11, 2009 at 1:48 am

  4. XL?

    Noel

    July 11, 2009 at 2:28 am


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